It starts as a CAD model
We model the setting to production tolerances, ready for casting. Manufacturers get a file their workshop can make, not just a picture.
Jewellery technology studio — Australia
Jewellery builders, supplier integrations, CAD and animation, and AI automation for jewellery manufacturers, wholesalers and retailers.
You can change this any time.

01 — Jewellery builders
Interactive builders for Shopify and WooCommerce that let shoppers create a piece step by step, with live prices.
See all builders02How we help you
Pick who you are at the top of the page to see only what matters to you.
Showing for everyoneChange
Live natural and lab-grown diamonds, filtered by the 4Cs, feeding every builder.
Shoppers design an engagement ring step by step, with live prices.
Matched pairs, from studs to drops.
Setting, stone and chain in one flow.
Personalised necklaces built charm by charm.
Bracelets customers keep adding to.
Stone size, metal and length in one view.
Half, three-quarter or full eternity in any shape.
Every product can be tailored to your store, your suppliers and your workflow, or built from scratch when nothing off the shelf fits.
Discuss a custom solution03The journey
Every service we offer touches the same piece of jewellery. Scroll to see how they connect for manufacturers, wholesalers and retailers.
Scroll to follow the ring
Showing for everyoneChange
We model the setting to production tolerances, ready for casting. Manufacturers get a file their workshop can make, not just a picture.
The same model is lit and rendered in any metal, so you have catalogue images before a single piece is cast.
Short turntable videos show the ring from every angle, on product pages and in ads.
Stones come straight from your supplier's feed with current price and availability, so shoppers only see diamonds you can actually buy.
In the ring builder on your website, customers choose the metal and stone and watch the price update. Try the metal swatches.
The renders and spin become posts and ads, so the ring is promoted the day it goes live.
When someone buys, the diamond is reserved with the supplier, a casting job is created and the customer gets updates, without anyone copying details between systems.
Want this journey running for your business?
Book a demo04Businesses we work with
Available on
Suppliers and marketplaces
Live diamond and jewellery feeds, with others on request
05Try it yourself
All seven builders run right here — the same ones we ship. Pick one and drive it, exactly as a shopper would on your site.
Showing for everyoneChange
Shoppers pick a setting, then a diamond from your live feed, then the metal, and see the price update at every step.
Loading builder…
Studs, halos and drops, built as matched pairs.
Choose a pendant setting, then the stone and chain.
Drag charms onto a chain and personalise each one.
Build a bracelet charm by charm.
Stone size, metal and length, all in one view.
Half, three-quarter or full eternity, in any shape.
06Why specialists
You won't need to explain diamond grading, supplier feeds, metal pricing or settings to us. That's where we start.
Works only in jewellery
Ring, earrings, pendant, charm, tennis and eternity builders
Live diamond and jewellery supplier feeds
Virtual try-on and try diamond
CAD, rendering and animation
Marketing and automation
Custom version of any product
07Working together
Based in Sydney, Australia. Meetings held in your time zone.
We look at your business, suppliers or retailers, and goals.
A clear plan, timeline and price in writing.
Weekly updates and a preview link to review.
We go live together and check every feed.
Updates, maintenance and help when you need it.
08Where we work
New York
London
Antwerp
Dubai
Mumbai
Hong Kong
Yes. Our builders run as Shopify apps and WordPress plugins and fit into your existing theme.
Stuller, Nivoda, RapNet, The Diamond Port and Overnight Mountings, with others on request.
Yes. Virtual try-on uses the shopper's camera to show the ring or bracelet on their finger or wrist, inside a builder or on any product page. Try Diamond shows how big a diamond will look on their finger.
Yes. Product creator converts a quote into a real product and publishes it to your website, so the design can keep selling.
Yes. We build feeds and plugins that bring your products into retailers' Shopify and WooCommerce stores, with their own markup and currency.
Yes. Your settings can be offered inside our builders, paired with live diamonds.
Yes. Every product can be tailored to your store, suppliers and workflow, or built from scratch.
Anywhere. The builders, feeds and stores we build run in any country and currency, and we hold meetings across time zones.
Three monthly plans: Jewellery Builder, Charm Builder and Configurator, priced by how many builders you choose. The price is the same on WordPress, Shopify and custom stores, and custom work is quoted separately.
11Next step
A 30-minute call to see the builders on your products and scope what you need. Times are shown in your own time zone.
Times shown in your own time zone